VITAMAN was born from a simple but powerful belief: men have skin too, and they should look after it.
Back in 1999, long before men’s grooming became mainstream, founder Clare saw what most of the industry had overlooked. While women had access to an abundance of skincare brands and rituals, men were left with few choices and even fewer quality options. The products that did exist were often harsh, overly synthetic, or treated skincare as an afterthought rather than something that genuinely supported skin health.
Clare believed men deserved better.
She set out to create a premium skincare range designed specifically for men, using natural ingredients that delivered real results while being simple and enjoyable to use. From the very beginning, VITAMAN was proudly Australian made, formulated with high-quality, plant-based ingredients and free from unnecessary chemicals. The focus was never on fleeting trends. It was on performance, integrity, and long-term skin health.
Over time, VITAMAN built a loyal following of men who wanted skincare that worked, without the complexity or marketing hype. At the same time, the brand earned the trust of professionals who valued products that delivered consistent, visible results. What began as a pioneering idea evolved into a globally recognised men’s skincare brand.
In 2001, Clare met Dale Beaumont, and the two became friends. Dale followed the brand’s journey closely and developed a deep respect for the quality of the products and the purpose behind the business.
In 2018, as Clare looked to expand VITAMAN to the next level, she joined Dale’s Business Blueprint program to help scale the business with greater structure and clarity. The following year, Dale became a minor shareholder in VITAMAN, joining fellow brand ambassador Tim Cahill to support the brand’s global expansion.
For Dale, the decision was both professional and personal. He uses VITAMAN products every day, believes deeply in their quality, and stands behind the brand’s mission. Supporting VITAMAN meant supporting a business that genuinely improves men’s lives through better skincare.
In 2019, Dale introduced Clare to contacts in the United States, helping VITAMAN establish an early presence in the US market. That foothold has continued to grow and remains one of the brand’s strongest international regions.
Today, VITAMAN is a truly global brand. It serves customers directly through its online store and is stocked in leading day spas, grooming lounges, and premium wellness destinations across Australia, the United States, the Middle East and other international markets. From boutique spas to world-class establishments, professionals trust VITAMAN for its natural formulations, consistency, and results.
At its core, VITAMAN is still guided by the same philosophy it was founded on more than two decades ago. Skincare for men should be effective, uncomplicated, and respectful of the skin. It should feel good to use. And it should support men in looking and feeling their best, every single day.
VITAMAN is not just redefining men’s skincare. It is proving that when quality, purpose, and integrity come together, a brand can endure, evolve, and continue to grow around the world.
